About

Email marketing professional with 3 years of experience working with E-commerce giants in Europe, Agencies in America, and Tech Startups in Africa. I have expertise in increasing Average Order Value, ensuring that clients don’t exceed break-even ROAS, and increasing lifetime value.

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BETWEEN 2020 & 2025, EMAIL MARKETING CHANGED A LOT.

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The 10-Second Rule is Real

Since the 2020 lockdown, inboxes have been flooded,

so consumers have built strong BS detectors.

If your email doesn’t earn attention or prompt action in the first 10 seconds, it’s ignored.

Research has shown that the typical heatmap of an e-commerce email looks like

[ 👉🏾this👈🏾](https://thebeardedshaman.notion.site/this-2214d25bd5c7806c9f48d28010e3fb69)

1 in 12 men are color blind:

It's possible to have great content and amazing copy, but more than one in seven American adults has some sort of visual impairment.

That means you might be losing out on a lot of clicks if your emails or buttons are not designed with that in mind.

World War 25 is happening:

Apple, Google & Yahoo are now stricter than ever. It’s a full-blown war against companies not doing email marketing the right way.

1. Emails are now preloaded and summarized by AI for users, meaning open rates are unreliable.
2. More businesses tracking Click rates are being sent to spam (but there’s a solution)
3. Domain reputation and authentication are no longer everything; there’s something new called signals.

Skills

SERVICES

My Process

How I ensure you get the best results

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01

Research & Audit

1. After our discovery call, I go through any internal research documents because even in the same industry, no two companies are the same.

2. I also do qualitative and quantitative research, & competitor analysis to uncover new pain points, angles, ideas, and trends.

3. Secondly, I go through all existing sign-up forms, pop-ups, campaigns, flows & offers to find opportunities for more revenue.

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02

Strategy & Flow Planning

1. I dive deep into your business problem and the goal you have in mind.

2. Armed with knowledge from the research stage, I find ways to make your email list care about what you want them to do.

3. I then develop a logic flowchart in Figma with relevant automation, segmentation, and improvements.

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03

Automation Setup

1. Design and copywriting of emails & sms’s, pop-ups, and forms in Figma.

2. Automated email setup in the email service provider of your choice.

3. I also write copy & product descriptions for any product pages

4. After these are live, I monitor, test, document, and make changes

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REVIEWS

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Luxmery Case Study

(USA + Cyprus)

$8,000 in 22 days for a global DTC shapewear brand + Improving Flow Performance

BUSINESS PROBLEM:

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An 11-man Email Marketing Agency was let go to reduce operational costs.

CTR dipped below 2%, and AOV was around $40.

Flow-wise: Email revenue dropped by over 1000%, so I was hired to get it back to its previous threshold (five figures) and campaigns back to $10k.

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CONSUMER PROBLEM:

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Campaign-wise: It had been over 3 months since Luxmery sent an email; therefore, the brand was no longer top of mind.

The competitors, however, are more expensive, with no real difference in quality.

Finally, the economy was starting to pinch, and customers were on the lookout for good deals.

Flow-wise: Several emails in the welcome flow underperformed subject-wise, and mistakes in design hurt CTR. Furthermore, the welcome flow collected too little additional information, leading to poor personalization. Flow timing wasn't optimized for conversions.

Furthermore, the flow had too few emails, so revenue was being left on the table.

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CAMPAIGN STRATEGY

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FLOW STRATEGY